Source: Medical Marketing & Media

GlaxoSmithKline is souping up its social media monitoring with a digital strategy it says will create processes that are standard enough to streamline communications, but flexible enough to meet local requirements.

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Source: Medical Marketing & Media

Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports

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Source: Health In 30

Let’s be honest with ourselves: a large majority of messages related to health and health care are tedious, dense, confusing, and boring – and no amount of “dumbing-down” for the health-illiterati can compensate for the sleeping mind. While the gaming industry is far from perfect, they have at least figured out some of the secret ingredients of engagement...  

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Source: AdAge

Source: PR NewsWire

BURLINGTON, Mass. Oct. 13, 2011 /PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that inVentiv Health companies won a total of eight awards at the 2011 Medical Marketing & Media (MM&M) Awards, held in New York City on October 11. Biosector 2, Ignite Health and Patient Marketing Group each took home at least one Gold award, and Chandler Chicco Agency and Chamberlain Healthcare Public Relations took home Silver awards. Blue Diesel was recognized with both a Gold and Silver award...

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Source: Mobihealthnews

Healthcare communications agency Ignite Health, a subsidiary of marketing agency inVentiv Health, announced this week the acquisition of mobile developer Syndicated Methods. The deal is part of an emerging focus by the company on mHealth applications.

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Source: Medical Marketing & Media

by Michael Spitz & Fabio Gratton

Changes happening in social media present one big paradox for pharma marketers. Google+ improves and expands on the capabilities of Facebook, with features that create private subcommunities. At the same time, its goal to integrate search functionality into the social experience holds great peril. Ditto for the Facebook and Bing deal. The road ahead will prove rocky, but opportunities abound for savvy marketers.

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MMM_Mobile2011.pdf (5,1 MB)

The Mobile Guide: Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

Source: Pharmaceutical Executive

Creating and managing expectations is the most basic rule of marketing. Brands that lose sight of that—even those brands with a truly unique or exciting feature—will often stumble at some point early in their life cycle and possibly even cause their own failure. Take nothing for granted, even when marketing something as compelling and media-alluring as a nicotine vaccine.

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Traditional Interactive Agencies are Facing Extinction 

Source: Pharma Marketing Talk

A conversation with DJ Edgerton, Founder and CEO of Zemoga, and other invited experts (including Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health; See guest bios), about the failure of traditional interactive agencies to keep pace with social media technology and how emerging market social media boutiques like Zemoga are positioned to take advantage of pharma's growing need for innovation in this space.