Article archive
2010-07-07 14:23
Ignite Health - Top 75 Agencies
Source: Medical Marketing & Media
Last year was a transition year for Ignite, as the agency prepared for the departure of three of its four co-founders. Matt Brown, who joined as COO in January 2009 from inVentiv sister agency GSW Worldwide, took the helm as president on January 1 this...
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2010-06-09 00:00
Patients Share Online Experiences at Social Media Conference
Source: Med Ad News
Ignite Health's Fabio Gratton Serves as Moderator for e-Patient Panel
Irvine, CA–June 9, 2010– Ignite Health, an inVentiv Health Company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered technology-driven medical advertising, has announced that...
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2010-06-01 00:00
16th annual DTC advertising report: Multichannel challenge
Source: Med Ad News
Emerging media channels are having a significant impact on direct-to-consumer pharmaceutical advertising. Digital channels are now a requisite part of marketing any brand, and forays into social media will continue despite the lack of clear FDA guidelines. As...
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2010-05-18 00:00
CLIO Healthcare Awards Announces 2010 Judges
Source: CLIO Healthcare
Today, CLIO Healthcare also announced the complete juries for the 2010 competition. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence, but levels the playing field to qualify and judge this particular and massive...
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2010-05-15 00:00
Drug marketing and the new media
Source: Nature Biotechnology 28, 396–398
Social media represent a new way for drug companies to interact with consumers. But transitioning medical communication and marketing campaigns to the internet poses several thorny legal and regulatory issues. Sarah Webb investigates.
Click here to download...
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2010-03-15 00:00
REPORT: Leading Thoughts on Pharma & Social Media
Source: FirstWord
Social media is evolving rapidly. What was once seen as "nice to have" is now considered a "must have" and businesses can no longer ignore the medium in all its guises. Keeping up to date with what is being written about your company and brands on social media channels is...
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2010-02-15 00:00
2010 Interactive Guide Feature: Social Media Regulation - Social Graces
Source: Medical Marketing & Media
Last April, the FDA issued letters to 14 pharma companies for failure to present risk information in paid search placements. New draft guidance on presenting risk information for TV and print followed in May, but guidance on online promotion remains...
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2010-02-15 00:00
Ignite Health Promotes Matt Brown to President, Fabio Gratton to Stay On as Agency's Chief Innovation Officer
Source: Med Ad News
IRVINE, CA, February 24, 2010 – Ignite Health, an inVentiv Health company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered medical advertising, recently promoted Matt Brown to President. His former position was Chief Operating Officer. Jackie...
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2010-02-08 00:00
A Conversation with DDMAC’s Dr. Jean-Ah Kang
Source: FDASM
Ignite Health’s Fabio Gratton, Chief Innovation Officer, had the unique opportunity on January 28 to speak exclusively with Dr. Jean-Ah Kang at the FDA’s Silver Spring, MD office as a follow-up to the Part 15 Public Hearings on the use of the Internet and social media to promote...
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2010-02-01 00:00
The Last Word: Gratton's Perspective on the FDA Public Hearings
Source: PharmaVOICE
Fabio Gratton, Chief Innovation Officer for Ignite, is featured in "The Last Word" for the January 2010 issue of PharmaVOICE. In the article Gratton discusses his experience presenting at the November 2009 FDA public hearing on social media, as well as what the industry...
Contact
Fabio Gratton
Ignite Health8955 Research Drive
Irvine, CA 92618
(949) 870-9702
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