Article archive

How is Gaming Changing the Landscape in Health Care? (Part 1)

2012-01-04 21:39
Source: Health In 30 Let’s be honest with ourselves: a large majority of messages related to health and health care are tedious, dense, confusing, and boring – and no amount of “dumbing-down” for the health-illiterati can compensate for the sleeping mind. While the gaming industry is far from...

Ad Age Insights WhitePaper (PDF)

2011-10-22 23:55
Source: AdAge   "Pharmaceutical Marketing: Targeting consumers.Connecting online. What’s in store for patients"   it’s been almost 15 years since U.S. direct-to-consumer advertising regulations were loosened.And in those years, the consumer pharmaceutical...

inVentiv Health Takes Home Eight MM&M Awards

2011-10-13 00:00
Source: PR NewsWire BURLINGTON, Mass. Oct. 13, 2011 /PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that inVentiv Health companies won a total of eight awards at the...

Search Parties

2011-07-15 00:00
Source: Medical Marketing & Media by Michael Spitz & Fabio Gratton Changes happening in social media present one big paradox for pharma marketers. Google+ improves and expands on the capabilities of Facebook, with features that create private subcommunities. At the same time, its goal...

Medical Media & Marketing - 2011 Mobile Guide

2011-07-01 00:00
MMM_Mobile2011.pdf (5,1 MB) The Mobile Guide: Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers  

Agency Confidential: Futuristic Insight

2011-06-01 00:00
Source: Pharmaceutical Executive p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 14.0px Arial} Creating and managing expectations is the most basic rule of marketing. Brands that lose sight of that—even those brands with a truly unique or exciting feature—will often stumble at...

The Coming Digital El Niño

2011-01-12 10:08
Traditional Interactive Agencies are Facing Extinction  Source: Pharma Marketing Talk A conversation with DJ Edgerton, Founder and CEO of Zemoga, and other invited experts (including Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health; See guest bios), about the failure of...

Pharma Marketing Tweetchat Celebrates 1st Anniversary

2011-01-07 00:00
Source: Siren Iteractive I’m proud to say it’s been a year since the first pharmaceutical marketing and social media tweetchat, #SocPharm. The #SocPharm tweetchat (online conversations related to a specific area of interest) takes place every Wednesday from 8 to 9 pm EST.  Read the Complete...

My Top 10 Social Media & Technology Resources in Health

2011-01-02 00:00
Source: Ellerin Health Media I gave a presentation recently to a group of social media newbies. I thought it would be good to leave them with a list of resources for future reference. It was a great opportunity to think about the sources I turn to when wanting to keep up-to-date on technology’s...

Ignite Health Wins MM&M Gold for Social Media Project

2010-09-20 09:44
Source: Medical Marketing & Media On a budget of $500, Ignite Health's chief innovation officer Fabio Gratton masterminded FDASM.com, a site that aggregates all information pertaining to the FDA, social media and the internet.  Read the Whole Story.
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