Article archive
2010-01-30 00:00
Moving from Groundswell to Eruption
Source: MedAdNews
Social media has been the dancing elephant in the living room of medical marketing ever since user-generated content on the Web became possible, and the furniture hasn’t stopped shaking since. But 2009 was a watershed year in terms of adoption and next steps, as pharmaceutical...
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2010-01-20 00:00
The Plight of the Health Activist: A Response
Amy K wrote a great post about "The Plight of the Health Activist". In her post she expresses frustration about the sheer volume of information that today's consumer needs to process, and asks for people's suggestions or advice in terms of how best to manage it.
Read Fabio Gratton's response.
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2009-11-25 00:00
New Accu-Chek Diabetes Link Launched
Source: Diabetes Health
The official site launch for Accu-Chek Diabetes Link Canada was Monday November 16, and is the first of many proposed sites being developed by Roche to link people with diabetes to various resources.
Click to Read More.
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2009-11-23 00:00
Pharma Unplugged Podcast Series: FDA Hearings
Source: Medical Marketing & Media
Think you’ve heard enough about the FDA Social Media Hearing held earlier this month. Granted, the gaggle of general and industry coverage was way more than one person can digest. So we asked four experts who spoke at the hearings to sit down with us and...
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2009-11-13 00:00
FDA Public Hearing Presentation on Use of Internet & Social Media
Fabio Gratton, Ignite Health's Co-founder & Chief Innovation Officer, presents the results of a study titled "A multi‐year, cross‐brand review of how users find Brand.com Web sites and the impact of the referring source on a user’s content consumption.” This presentation was given on day 2 of...
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2009-03-17 00:00
Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.
Source: Pharma Marketing Blog
A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications...
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2009-03-17 00:00
FDA Widgets: How About One for Adverse Event Reporting?
Source: Pharma Marketing Blog
Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required by all pharma websites (brand, disease, social) would be effective?" (continued)
Read Complete Article.
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2009-03-04 00:00
ePharma Summit: Thoughts, Themes, and Takeaways, Part 1
Source: Med 2.0
Excerpt: "... Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc...
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2009-02-28 00:00
A Tithe on Pharmaceutical Marketing for Promoting Health
Source: Pharma Marketing Blog
Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show. (continued)
Read Complete Article.
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2009-02-23 00:00
Ethical Pharma Marketing
source: Pharma Marketing Blog
As reported in FDAnews Drug Daily Bulletin, I recently had a discussion with Fabio Gratton, chief innovation officer of Ignite Health [and member of the ePharma Pioneer Club], who said pharma marketers should find ways to use social media without fear of regulatory...
Contact
Fabio Gratton
Ignite Health8955 Research Drive
Irvine, CA 92618
(949) 870-9702
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