Article archive

The Last Word: Gratton's Perspective on the FDA Public Hearings

2010-02-01 00:00
Source: PharmaVOICE Fabio Gratton, Chief Innovation Officer for Ignite, is featured in "The Last Word" for the January 2010 issue of PharmaVOICE.  In the article Gratton discusses his experience presenting at the November 2009 FDA public hearing on social media, as well as what the industry...

Moving from Groundswell to Eruption

2010-01-30 00:00
Source: MedAdNews Social media has been the dancing elephant in the living room of medical marketing ever since user-generated content on the Web became possible, and the furniture hasn’t stopped shaking since. But 2009 was a watershed year in terms of adoption and next steps, as pharmaceutical...

The Plight of the Health Activist: A Response

2010-01-20 00:00
Amy K wrote a great post about "The Plight of the Health Activist". In her post she expresses frustration about the sheer volume of information that today's consumer needs to process, and asks for people's suggestions or advice in terms of how best to manage it. Read Fabio Gratton's response.  

New Accu-Chek Diabetes Link Launched

2009-11-25 00:00
Source: Diabetes Health The official site launch for Accu-Chek Diabetes Link Canada was Monday November 16, and is the first of many proposed sites being developed by Roche to link people with diabetes to various resources. Click to Read More.

Pharma Unplugged Podcast Series: FDA Hearings

2009-11-23 00:00
Source: Medical Marketing & Media Think you’ve heard enough about the FDA Social Media Hearing held earlier this month. Granted, the gaggle of general and industry coverage was way more than one person can digest. So we asked four experts who spoke at the hearings to sit down with us and...

FDA Public Hearing Presentation on Use of Internet & Social Media

2009-11-13 00:00
Fabio Gratton, Ignite Health's Co-founder & Chief Innovation Officer, presents the results of a study titled "A multi‐year, cross‐brand review of how users find Brand.com Web sites and the impact of the referring source on a user’s content consumption.” This presentation was given on day 2 of...

Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.

2009-03-17 00:00
Source: Pharma Marketing Blog A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications...

FDA Widgets: How About One for Adverse Event Reporting?

2009-03-17 00:00
Source: Pharma Marketing Blog Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required by all pharma websites (brand, disease, social) would be effective?" (continued) Read Complete Article.

ePharma Summit: Thoughts, Themes, and Takeaways, Part 1

2009-03-04 00:00
Source: Med 2.0 Excerpt: "... Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc...

A Tithe on Pharmaceutical Marketing for Promoting Health

2009-02-28 00:00
Source: Pharma Marketing Blog Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show. (continued) Read Complete Article.
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