Article archive
2009-02-17 00:00
Measuring Social Network Communications Success and Much More
Source: ePharma Pioneer Club
Today's guest on the Pharma Marketing Talk streaming audio show was Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member.
We talked about why so few pharmaceutical companies have leveraged the power of social networks to...
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2009-02-01 00:00
The Interactive Guide (Medical Marketing & Media)
Source: Medical Marketing & Media
“It reminds me of eight years ago, when the e-channel was becoming more prominent and people were saying ‘We need the brand to have a presence at the brand.com level' and not many companies had the expertise,” says Fabio Gratton, chief innovation officer at...
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2008-11-09 00:00
IgniteBlog's Fabio Gratton Used to be Tom Cruise's Personal Assistant
Source: Pharma Blogosphere
There are only 3 degrees of separation between me and Kevin Bacon! I know and have hung out with Fabio Gratton, who was Tom Cruise's personal assistant, and Tom Cruise was in the movie A Few Good Men with Kevin Bacon! (continued)
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2008-10-10 00:00
Is FDA Watching YouTube
Source: Pharmaceutical Executive
Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was...
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2008-09-01 00:00
7 Paths to Pharma
Source: Medical Marketing & Media
The road to a successful career in healthcare marketing can be a long and winding one, and is often fraught with questionable positions such as toilet cleaner, news anchor and Tom Cruise's PA. James Chase looks at the journeys of seven executives who made...
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2008-09-01 00:00
Office Party
Source: Medical Marketing & Media
There's no question that the talent market continues to be tight, and that culture is critical to recruitment and retention of staff. Agencies and companies that invest in developing and maintaining a strong work culture and proactively seek to develop talent...
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2008-06-02 00:00
Fabio Gratton Profiled in Pharmaceutical Executive
Source: Pharmaceutical Executive
Everyone wants to be a market leader and innovator, but no one wants to take a risk that could cost them their job. While there is a tremendous interest in strategies that leverage Web 2.0, we have yet to see the kind of traction one might expect given the...
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2008-05-08 00:00
Fabio Gratton on the Digital Health Revolution Video Podcast
Source: Digital Health Revolution
This episode of the Digital Health Revolution features Fabio Gratton, President of Ignite Health’s (www.ignitehealth.com) eastern division. Gratton talks about how the pharmaceutical industry has been influenced by social media and whether it is ready to engage...
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2008-01-01 00:00
The Blogosphere: Too Hot for Pharma?
Source: Pharmaceutical Executive
Pharma companies would do well to proceed with extreme caution when entering the blogosphere. (continued)
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2007-12-01 00:00
Sales and Marketing in the Digital Age
Source: Med Ad News
Principals from Med Ad News’ 2007 Manny Award winners and Agency of the Year finalists addressed a variety of questions regarding the healthcare industry in the Fourth Annual Advertising Agency Roundtable. Here, they share their thoughts on emerging sales-force technologies and...
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Fabio Gratton
Ignite Health8955 Research Drive
Irvine, CA 92618
(949) 870-9702
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