Article archive

Ethical Pharma Marketing

2009-02-23 00:00
source: Pharma Marketing Blog As reported in FDAnews Drug Daily Bulletin, I recently had a discussion with Fabio Gratton, chief innovation officer of Ignite Health [and member of the ePharma Pioneer Club], who said pharma marketers should find ways to use social media without fear of regulatory...

Measuring Social Network Communications Success and Much More

2009-02-17 00:00
Source: ePharma Pioneer Club Today's guest on the Pharma Marketing Talk streaming audio show was Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member. We talked about why so few pharmaceutical companies have leveraged the power of social...

The Interactive Guide (Medical Marketing & Media)

2009-02-01 00:00
Source: Medical Marketing & Media “It reminds me of eight years ago, when the e-channel was becoming more prominent and people were saying ‘We need the brand to have a presence at the brand.com level' and not many companies had the expertise,” says Fabio Gratton, chief innovation officer at...

IgniteBlog's Fabio Gratton Used to be Tom Cruise's Personal Assistant

2008-11-09 00:00
Source: Pharma Blogosphere There are only 3 degrees of separation between me and Kevin Bacon! I know and have hung out with Fabio Gratton, who was Tom Cruise's personal assistant, and Tom Cruise was in the movie A Few Good Men with Kevin Bacon! (continued) Read Complete Article.

Is FDA Watching YouTube

2008-10-10 00:00
Source: Pharmaceutical Executive Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was...

7 Paths to Pharma

2008-09-01 00:00
Source: Medical Marketing & Media The road to a successful career in healthcare marketing can be a long and winding one, and is often fraught with questionable positions such as toilet cleaner, news anchor and Tom Cruise's PA. James Chase looks at the journeys of seven executives who made...

Office Party

2008-09-01 00:00
Source: Medical Marketing & Media There's no question that the talent market continues to be tight, and that culture is critical to recruitment and retention of staff. Agencies and companies that invest in developing and maintaining a strong work culture and proactively seek to develop talent...

Fabio Gratton Profiled in Pharmaceutical Executive

2008-06-02 00:00
Source: Pharmaceutical Executive Everyone wants to be a market leader and innovator, but no one wants to take a risk that could cost them their job. While there is a tremendous interest in strategies that leverage Web 2.0, we have yet to see the kind of traction one might expect given the...

Fabio Gratton on the Digital Health Revolution Video Podcast

2008-05-08 00:00
Source: Digital Health Revolution This episode of the Digital Health Revolution features Fabio Gratton, President of Ignite Health’s (www.ignitehealth.com) eastern division. Gratton talks about how the pharmaceutical industry has been influenced by social media and whether it is ready to engage...

The Blogosphere: Too Hot for Pharma?

2008-01-01 00:00
Source: Pharmaceutical Executive Pharma companies would do well to proceed with extreme caution when entering the blogosphere.  (continued) Read Complete Article.
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