Article archive
2007-07-12 00:00
Bayer Goes Viral in Web Pitch for Painkiller
Source: New York Times
HUMOROUS and offbeat are not exactly the words that leap to mind when it comes to advertising in the over-the-counter painkiller market.
But to attract a younger customer, the consumer care division of Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a...
—————
2007-03-01 00:00
Pharmaceutical Executive "Ad Stars"
Source: Pharmaceutical Executive
Pharm Exec honors the most innovative, creative, and thought-provoking ads of 2006—and the people who created them. (continued)
Read Complete Article.
—————
2007-01-30 00:00
Cartoon about HIV No Laughing Matter
Source: Black AIDS
Isaacs’ life was shaken apart by a single phone call from someone he barely knew. In an agitated tone, the man on the other end of the phone told Isaac that he had infected him with the deadly HIV/AIDS virus during their brief sexual encounter. (continued)
Read Complete Article.
—————
2006-12-01 00:00
Cutting Through E-Clutter
Source: Medical Marketing & Media
When it comes to digital communication, pharma has been slow out of the blocks. But while drug companies may rue their fast-diminishing ability to control brand messages online, they have a golden opportunity to engage in rich two-way dialogue.
Read Complete...
—————
2006-11-24 00:00
Using Cartoons To Communicate About Healthcare
Source: Healthcare Vox
Marketers are always looking for new ways to educate consumers about healthcare products, services and issues. One successful tactic is developing educational cartoons. Putting information in visual form is a great way to engage audiences and ignite...
—————
2006-10-01 00:00
15 On the Rise
Source: Medical Marketing & Media
Get acquainted with some of medical marketing's hottest prospects. Expect to read a lot more about them in the next 40 years.
Read Full Article.
—————
2006-06-13 00:00
Creative Showcase: AIDS Webisodes
Source: iMedia Connection
Ignite Health has created webisodes, podcasts and MySpace pages where HIV/AIDS-positive characters talk about the issues they face.
Read Complete Article.
—————
2006-06-01 00:00
At work with... Fabio Gratton
Source: Medical Marketing & Media
QUESTION: What's the best and/or worst part of your job?
ANSWER: The best part is knowing that everything we do can change a person's life. While no amount of money can bring someone back, we can do so much to keep them here. The worst part of my job is the...
Contact
Fabio Gratton
Ignite Health8955 Research Drive
Irvine, CA 92618
(949) 870-9702
Search site
Free website :: Webnode