Article archive

Fabio Gratton Profiled in Pharmaceutical Executive

06/02/2008 00:00
Source: Pharmaceutical Executive Everyone wants to be a market leader and innovator, but no one wants to take a risk that could cost them their job. While there is a tremendous interest in strategies that leverage Web 2.0, we have yet to see the kind of traction one might expect given the...

Fabio Gratton on the Digital Health Revolution Video Podcast

05/08/2008 00:00
Source: Digital Health Revolution This episode of the Digital Health Revolution features Fabio Gratton, President of Ignite Health’s (www.ignitehealth.com) eastern division. Gratton talks about how the pharmaceutical industry has been influenced by social media and whether it is ready to engage...

Got Game?

02/15/2008 00:00
  Souce: Medical Marketing & Media If you're a doctor and you're going to answer a question, why not have the correct answer shoot your golf ball 300 yards, as opposed to just saying: “Congratulations?” asks Fabio Gratton, chief innovation officer at Ignite Health, and self-professed...

The Blogosphere: Too Hot for Pharma?

01/01/2008 00:00
Source: Pharmaceutical Executive Pharma companies would do well to proceed with extreme caution when entering the blogosphere.  (continued) Read Complete Article.

Sales and Marketing in the Digital Age

12/01/2007 00:00
Source: Med Ad News Principals from Med Ad News’ 2007 Manny Award winners and Agency of the Year finalists addressed a variety of questions regarding the healthcare industry in the Fourth Annual Advertising Agency Roundtable. Here, they share their thoughts on emerging sales-force technologies and...

Bayer Goes Viral in Web Pitch for Painkiller

07/12/2007 00:00
Source: New York Times HUMOROUS and offbeat are not exactly the words that leap to mind when it comes to advertising in the over-the-counter painkiller market. But to attract a younger customer, the consumer care division of Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a...

Pharmaceutical Executive "Ad Stars"

03/01/2007 00:00
Source: Pharmaceutical Executive Pharm Exec honors the most innovative, creative, and thought-provoking ads of 2006—and the people who created them. (continued) Read Complete Article.

Cartoon about HIV No Laughing Matter

01/30/2007 00:00
Source: Black AIDS Isaacs’ life was shaken apart by a single phone call from someone he barely knew. In an agitated tone, the man on the other end of the phone told Isaac that he had infected him with the deadly HIV/AIDS virus during their brief sexual encounter. (continued) Read Complete Article.

Cutting Through E-Clutter

12/01/2006 00:00
Source: Medical Marketing & Media When it comes to digital communication, pharma has been slow out of the blocks. But while drug companies may rue their fast-diminishing ability to control brand messages online, they have a golden opportunity to engage in rich two-way dialogue. Read Complete...

Using Cartoons To Communicate About Healthcare

11/24/2006 00:00
Source: Healthcare Vox Marketers are always looking for new ways to educate consumers about healthcare products, services and issues.  One successful tactic is developing educational cartoons.  Putting information in visual form is a great way to engage audiences and ignite...
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