Source: Ellerin Health Media

I gave a presentation recently to a group of social media newbies. I thought it would be good to leave them with a list of resources for future reference. It was a great opportunity to think about the sources I turn to when wanting to keep up-to-date on technology’s impact on health and the delivery of healthcare. There are many more excellent online outlets, but these are ones I think are top-of-the-line.

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Source: Medical Marketing & Media

On a budget of $500, Ignite Health's chief innovation officer Fabio Gratton masterminded FDASM.com, a site that aggregates all information pertaining to the FDA, social media and the internet. 

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Source: Medical Marketing & Media

Last year was a transition year for Ignite, as the agency prepared for the departure of three of its four co-founders. Matt Brown, who joined as COO in January 2009 from inVentiv sister agency GSW Worldwide, took the helm as president on January 1 this year. Revenue increased from $14 million in 2008 to $18.5 million last year, and Brown reports it's up to $22.5 million so far this year.

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Source: Med Ad News

Ignite Health's Fabio Gratton Serves as Moderator for e-Patient Panel

Irvine, CA–June 9, 2010– Ignite Health, an inVentiv Health Company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered technology-driven medical advertising, has announced that Fabio Gratton, Chief Innovation Officer, will moderate an e-Patient Panel at the upcoming Disease Education and Bio/Pharmaceutical Promotion Using Social Media Tools conference. 

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Source: Med Ad News

Emerging media channels are having a significant impact on direct-to-consumer pharmaceutical advertising. Digital channels are now a requisite part of marketing any brand, and forays into social media will continue despite the lack of clear FDA guidelines. As DTC marketing evolves, marketers will be challenged to adapt their methods accordingly and develop a consistent multichannel message.

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Source: CLIO Healthcare

Today, CLIO Healthcare also announced the complete juries for the 2010 competition. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately.

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Source: Nature Biotechnology 28, 396–398

Social media represent a new way for drug companies to interact with consumers. But transitioning medical communication and marketing campaigns to the internet poses several thorny legal and regulatory issues. Sarah Webb investigates.

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Source: Pharmaceutical Executive

When Apple CEO Steve Jobs heralded the age of the mobile application two years back, few had a clue what it would mean for the way people consume media, advertising, and information.  

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Source: FirstWord

Social media is evolving rapidly. What was once seen as "nice to have" is now considered a "must have" and businesses can no longer ignore the medium in all its guises. Keeping up to date with what is being written about your company and brands on social media channels is key. Not only do you need to know what people are talking about and how people "view" your company, you also need to be in a position to respond to negative comments quickly and effectively.

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 Source: Medical Marketing & Media

Last April, the FDA issued letters to 14 pharma companies for failure to present risk information in paid search placements. New draft guidance on presenting risk information for TV and print followed in May, but guidance on online promotion remains wanting...

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