Source: Medical Marketing & Media

Last April, the FDA issued letters to 14 pharma companies for failure to present risk information in paid search placements. New draft guidance on presenting risk information for TV and print followed in May, but guidance on online promotion remains wanting...

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Source: Med Ad News

IRVINE, CA, February 24, 2010 – Ignite Health, an inVentiv Health company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered medical advertising, recently promoted Matt Brown to President. His former position was Chief Operating Officer. Jackie Herr, co-founder and former President of Ignite, will be retiring from Ignite at the end of March.

Complete Press Release.

Source: FDASM

Ignite Health’s Fabio Gratton, Chief Innovation Officer, had the unique opportunity on January 28 to speak exclusively with Dr. Jean-Ah Kang at the FDA’s Silver Spring, MD office as a follow-up to the Part 15 Public Hearings on the use of the Internet and social media to promote FDA-regulated medical products. Dr. Kang is Special Assistant to the Director in the Division of Drug Marketing, Advertising and Communications (DDMAC), the government organization managing the hearing process.  The two-hour interview focused on the ongoing development of FDA regulations to govern promotion, as well as the results of the hearings and what the pharmaceutical industry can do to participate in the guidance process.

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Source: PharmaVOICE

Fabio Gratton, Chief Innovation Officer for Ignite, is featured in "The Last Word" for the January 2010 issue of PharmaVOICE.  In the article Gratton discusses his experience presenting at the November 2009 FDA public hearing on social media, as well as what the industry should do next, and how the changing landscape of Web 2.0 has become a hot button priority for many pharma companies.

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Source: MedAdNews

Social media has been the dancing elephant in the living room of medical marketing ever since user-generated content on the Web became possible, and the furniture hasn’t stopped shaking since. But 2009 was a watershed year in terms of adoption and next steps, as pharmaceutical companies from AstraZeneca to Sanofi-Aventis...

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Amy K wrote a great post about "The Plight of the Health Activist". In her post she expresses frustration about the sheer volume of information that today's consumer needs to process, and asks for people's suggestions or advice in terms of how best to manage it.

Read Fabio Gratton's response.

Source: Diabetes Health

The official site launch for Accu-Chek Diabetes Link Canada was Monday November 16, and is the first of many proposed sites being developed by Roche to link people with diabetes to various resources.

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Source: Medical Marketing & Media

Think you’ve heard enough about the FDA Social Media Hearing held earlier this month. Granted, the gaggle of general and industry coverage was way more than one person can digest. So we asked four experts who spoke at the hearings to sit down with us and debate the issues. With so much at stake and so little clarity, we hope this hour long panel interview will help you figure out what it all means to you and your business.

Hear the complete podcast.

Fabio Gratton, Ignite Health's Co-founder & Chief Innovation Officer, presents the results of a study titled "A multi‐year, cross‐brand review of how users find Brand.com Web sites and the impact of the referring source on a user’s content consumption.” This presentation was given on day 2 of the FDA hearings (November 13, 2009).

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Source: Pharma Marketing Blog

A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications Success" (see PMT Show #69). (continued)

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