Source: Med 2.0

Excerpt: "... Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc Monseau, Fabio Gratton, and Fard Johnmar. You can read more about it at the ePharma Summit blog and I also recorded the session, but will need to check with all parties involved before being able to publish it, so let’s hope."  (continued)

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Source: Pharma Marketing Blog

Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show. (continued)

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source: Pharma Marketing Blog

As reported in FDAnews Drug Daily Bulletin, I recently had a discussion with Fabio Gratton, chief innovation officer of Ignite Health [and member of the ePharma Pioneer Club], who said pharma marketers should find ways to use social media without fear of regulatory hardships. (continued)

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Source: ePharma Pioneer Club

Today's guest on the Pharma Marketing Talk streaming audio show was Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member.

We talked about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success. Also, at the end of the show, Fabio had some ideas for how pharmaceutical companies can leverage social networks to improve the health of all US citizens while improving their public image. (continued)

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Listen to the podcast.

Source: Medical Marketing & Media

“It reminds me of eight years ago, when the e-channel was becoming more prominent and people were saying ‘We need the brand to have a presence at the brand.com level' and not many companies had the expertise,” says Fabio Gratton, chief innovation officer at Ignite Health. “This is a similar challenge, but much more complex, because the technology is evolving at the speed of light.”  (continued)

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Source: Pharma Blogosphere

There are only 3 degrees of separation between me and Kevin Bacon! I know and have hung out with Fabio Gratton, who was Tom Cruise's personal assistant, and Tom Cruise was in the movie A Few Good Men with Kevin Bacon! (continued)

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Source: Pharmaceutical Executive

Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention. (continued)

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Source: Medical Marketing & Media

The road to a successful career in healthcare marketing can be a long and winding one, and is often fraught with questionable positions such as toilet cleaner, news anchor and Tom Cruise's PA. James Chase looks at the journeys of seven executives who made it.  (continued)

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Source: Medical Marketing & Media

There's no question that the talent market continues to be tight, and that culture is critical to recruitment and retention of staff. Agencies and companies that invest in developing and maintaining a strong work culture and proactively seek to develop talent are staying ahead of the curve. (continued)

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Source: Pharmaceutical Executive

Everyone wants to be a market leader and innovator, but no one wants to take a risk that could cost them their job. While there is a tremendous interest in strategies that leverage Web 2.0, we have yet to see the kind of traction one might expect given the surrounding media frenzy and accompanying client demand. Most of it is very safe, and does not fully take advantage of what Web 2.0 is all about—collaboration, community, and consumer-generated content. (continued)

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