Source: Health In 30

Let’s be honest with ourselves: a large majority of messages related to health and health care are tedious, dense, confusing, and boring – and no amount of “dumbing-down” for the health-illiterati can compensate for the sleeping mind. While the gaming industry is far from perfect, they have at least figured out some of the secret ingredients of engagement...  

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Source: AdAge

Source: PR NewsWire

BURLINGTON, Mass. Oct. 13, 2011 /PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that inVentiv Health companies won a total of eight awards at the 2011 Medical Marketing & Media (MM&M) Awards, held in New York City on October 11. Biosector 2, Ignite Health and Patient Marketing Group each took home at least one Gold award, and Chandler Chicco Agency and Chamberlain Healthcare Public Relations took home Silver awards. Blue Diesel was recognized with both a Gold and Silver award...

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Source: Medical Marketing & Media

by Michael Spitz & Fabio Gratton

Changes happening in social media present one big paradox for pharma marketers. Google+ improves and expands on the capabilities of Facebook, with features that create private subcommunities. At the same time, its goal to integrate search functionality into the social experience holds great peril. Ditto for the Facebook and Bing deal. The road ahead will prove rocky, but opportunities abound for savvy marketers.

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MMM_Mobile2011.pdf (5,1 MB)

The Mobile Guide: Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers