Source: Medical Marketing & Media

Last year was a transition year for Ignite, as the agency prepared for the departure of three of its four co-founders. Matt Brown, who joined as COO in January 2009 from inVentiv sister agency GSW Worldwide, took the helm as president on January 1 this year. Revenue increased from $14 million in 2008 to $18.5 million last year, and Brown reports it's up to $22.5 million so far this year.

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Source: Med Ad News

Ignite Health's Fabio Gratton Serves as Moderator for e-Patient Panel

Irvine, CA–June 9, 2010– Ignite Health, an inVentiv Health Company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered technology-driven medical advertising, has announced that Fabio Gratton, Chief Innovation Officer, will moderate an e-Patient Panel at the upcoming Disease Education and Bio/Pharmaceutical Promotion Using Social Media Tools conference. 

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Source: Med Ad News

Emerging media channels are having a significant impact on direct-to-consumer pharmaceutical advertising. Digital channels are now a requisite part of marketing any brand, and forays into social media will continue despite the lack of clear FDA guidelines. As DTC marketing evolves, marketers will be challenged to adapt their methods accordingly and develop a consistent multichannel message.

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Source: CLIO Healthcare

Today, CLIO Healthcare also announced the complete juries for the 2010 competition. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately.

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Source: Nature Biotechnology 28, 396–398

Social media represent a new way for drug companies to interact with consumers. But transitioning medical communication and marketing campaigns to the internet poses several thorny legal and regulatory issues. Sarah Webb investigates.

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