Source: MedAdNews

Social media has been the dancing elephant in the living room of medical marketing ever since user-generated content on the Web became possible, and the furniture hasn’t stopped shaking since. But 2009 was a watershed year in terms of adoption and next steps, as pharmaceutical companies from AstraZeneca to Sanofi-Aventis...

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Amy K wrote a great post about "The Plight of the Health Activist". In her post she expresses frustration about the sheer volume of information that today's consumer needs to process, and asks for people's suggestions or advice in terms of how best to manage it.

Read Fabio Gratton's response.

Source: Diabetes Health

The official site launch for Accu-Chek Diabetes Link Canada was Monday November 16, and is the first of many proposed sites being developed by Roche to link people with diabetes to various resources.

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Source: Medical Marketing & Media

Think you’ve heard enough about the FDA Social Media Hearing held earlier this month. Granted, the gaggle of general and industry coverage was way more than one person can digest. So we asked four experts who spoke at the hearings to sit down with us and debate the issues. With so much at stake and so little clarity, we hope this hour long panel interview will help you figure out what it all means to you and your business.

Hear the complete podcast.

Fabio Gratton, Ignite Health's Co-founder & Chief Innovation Officer, presents the results of a study titled "A multi‐year, cross‐brand review of how users find Brand.com Web sites and the impact of the referring source on a user’s content consumption.” This presentation was given on day 2 of the FDA hearings (November 13, 2009).

Click here to watch video.