Gratton in the News

2009-03-17 00:00

Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.

Source: Pharma Marketing Blog

A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications Success" (see PMT Show #69). (continued)

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2009-03-17 00:00

FDA Widgets: How About One for Adverse Event Reporting?

Source: Pharma Marketing Blog

Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required by all pharma websites (brand, disease, social) would be effective?" (continued)

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2009-03-04 00:00

ePharma Summit: Thoughts, Themes, and Takeaways, Part 1

Source: Med 2.0

Excerpt: "... Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc Monseau, Fabio Gratton, and Fard Johnmar. You can read more about it at the ePharma Summit blog and I also recorded the session, but will need to check with all parties involved before being able to publish it, so let’s hope."  (continued)

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2009-02-28 00:00

A Tithe on Pharmaceutical Marketing for Promoting Health

Source: Pharma Marketing Blog

Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show. (continued)

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2009-02-23 00:00

Ethical Pharma Marketing

source: Pharma Marketing Blog

As reported in FDAnews Drug Daily Bulletin, I recently had a discussion with Fabio Gratton, chief innovation officer of Ignite Health [and member of the ePharma Pioneer Club], who said pharma marketers should find ways to use social media without fear of regulatory hardships. (continued)

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Contact

Fabio Gratton

fabio@ignitehealth.com

Ignite Health
8955 Research Drive
Irvine, CA 92618

(949) 870-9702

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