Fabio Gratton, Ignite Health's Co-founder & Chief Innovation Officer, presents the results of a study titled "A multi‐year, cross‐brand review of how users find Brand.com Web sites and the impact of the referring source on a user’s content consumption.” This presentation was given on day 2 of the FDA hearings (November 13, 2009).
Source: Pharma Marketing Blog
A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications Success" (see PMT Show #69). (continued)
Source: Pharma Marketing Blog
Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required by all pharma websites (brand, disease, social) would be effective?" (continued)
Source: Med 2.0
Excerpt: "... Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc Monseau, Fabio Gratton, and Fard Johnmar. You can read more about it at the ePharma Summit blog and I also recorded the session, but will need to check with all parties involved before being able to publish it, so let’s hope." (continued)
Source: Pharma Marketing Blog
Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show. (continued)
Fabio Gratton
Ignite Health
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(949) 870-9702
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