Source: Medical Marketing & Media

The road to a successful career in healthcare marketing can be a long and winding one, and is often fraught with questionable positions such as toilet cleaner, news anchor and Tom Cruise's PA. James Chase looks at the journeys of seven executives who made it.  (continued)

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Source: Medical Marketing & Media

There's no question that the talent market continues to be tight, and that culture is critical to recruitment and retention of staff. Agencies and companies that invest in developing and maintaining a strong work culture and proactively seek to develop talent are staying ahead of the curve. (continued)

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Source: Pharmaceutical Executive

Everyone wants to be a market leader and innovator, but no one wants to take a risk that could cost them their job. While there is a tremendous interest in strategies that leverage Web 2.0, we have yet to see the kind of traction one might expect given the surrounding media frenzy and accompanying client demand. Most of it is very safe, and does not fully take advantage of what Web 2.0 is all about—collaboration, community, and consumer-generated content. (continued)

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Source: Digital Health Revolution

This episode of the Digital Health Revolution features Fabio Gratton, President of Ignite Health’s (www.ignitehealth.com) eastern division. Gratton talks about how the pharmaceutical industry has been influenced by social media and whether it is ready to engage Internet empowered consumers on their own terms. Gratton also discusses “Live With It,” a groundbreaking animated HIV education video series that has garnered significant attention and praise.

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Source: Pharmaceutical Executive

Pharma companies would do well to proceed with extreme caution when entering the blogosphere.  (continued)

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