Source: New York Times

HUMOROUS and offbeat are not exactly the words that leap to mind when it comes to advertising in the over-the-counter painkiller market.

But to attract a younger customer, the consumer care division of Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a product that was introduced in March. By visiting a Web site, www.aleviator.com, Internet users will be able to follow a fictional storyline that leads them through a series of clues, taking them in and out of social networking sites, wikis and blogs.

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Source: Pharmaceutical Executive

Pharm Exec honors the most innovative, creative, and thought-provoking ads of 2006—and the people who created them. (continued)

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Source: Black AIDS

Isaacs’ life was shaken apart by a single phone call from someone he barely knew. In an agitated tone, the man on the other end of the phone told Isaac that he had infected him with the deadly HIV/AIDS virus during their brief sexual encounter. (continued)

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Source: Medical Marketing & Media

When it comes to digital communication, pharma has been slow out of the blocks. But while drug companies may rue their fast-diminishing ability to control brand messages online, they have a golden opportunity to engage in rich two-way dialogue.

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Source: Healthcare Vox

Marketers are always looking for new ways to educate consumers about healthcare products, services and issues.  One successful tactic is developing educational cartoons.  Putting information in visual form is a great way to engage audiences and ignite conversations.  Following are two examples of innovative communications campaigns that use cartoons. (continued)

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