Source: Pharmaceutical Executive

Creating and managing expectations is the most basic rule of marketing. Brands that lose sight of that—even those brands with a truly unique or exciting feature—will often stumble at some point early in their life cycle and possibly even cause their own failure. Take nothing for granted, even when marketing something as compelling and media-alluring as a nicotine vaccine.

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Traditional Interactive Agencies are Facing Extinction 

Source: Pharma Marketing Talk

A conversation with DJ Edgerton, Founder and CEO of Zemoga, and other invited experts (including Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health; See guest bios), about the failure of traditional interactive agencies to keep pace with social media technology and how emerging market social media boutiques like Zemoga are positioned to take advantage of pharma's growing need for innovation in this space.

Source: Siren Iteractive

I’m proud to say it’s been a year since the first pharmaceutical marketing and social media tweetchat, #SocPharm. The #SocPharm tweetchat (online conversations related to a specific area of interest) takes place every Wednesday from 8 to 9 pm EST. 

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Source: Ellerin Health Media

I gave a presentation recently to a group of social media newbies. I thought it would be good to leave them with a list of resources for future reference. It was a great opportunity to think about the sources I turn to when wanting to keep up-to-date on technology’s impact on health and the delivery of healthcare. There are many more excellent online outlets, but these are ones I think are top-of-the-line.

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Source: Medical Marketing & Media

On a budget of $500, Ignite Health's chief innovation officer Fabio Gratton masterminded FDASM.com, a site that aggregates all information pertaining to the FDA, social media and the internet. 

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