Innovative, Award-winning Campaigns that used Social Media, Video, And Content Syndication

The online reality show "Reality LASIK" was created by Ignite Health in parntership with AMO and Kristin Cavallari, a well know-actress from the reality hit TV show "Laguna Beach".   The market research clearly indicated the biggest oportunity in growing the LASIK market required AMO to shift their focus to the Gen-Y group, as various market reseach studies indicated that they were by far the group that expressed the greatest interest having LASIK, as long as ttheir fearas were assuaged.  The 9-part reality show was able to effectively accomplish they goals.

Armed with her own cameras, Kristin was free to document whatever she felt was relevant -- especially to her.  After 6 weeks of text-messageso, swapped footage, and creative discussions... we knew we had a winner on our hand.   In a FLAY Lasik market we not only grew the business12%, but also grew in markershare.  Can anyone say sequel?

"Live With It" is a ground-breaking, award-winning serial Web miniseries that utilizes hand-drawn character animations and intertwining storylines to tell the story of 5 diverse people whose lives intersect at a suppport group by a shared grim circumstance: They all have HIV/AIDS.  Each espisode follows one of the characters via a flashback, ultimately revealing how they contracted the virus and what motivated them to join the support group.  Watch the series, participate in the discussions, and share these stories with your friends.  Click here to experience LIVE WITH IT:

Beyond the Website and the wide-sread video syndicated  the "Live With It" experience also extended in the social networking space on MySpace and facebook so that users could come to know the characters and their issues prior to see their complete story.