16th annual DTC advertising report: Multichannel challenge
2010-06-01 00:00
Source: Med Ad News
Emerging media channels are having a significant impact on direct-to-consumer pharmaceutical advertising. Digital channels are now a requisite part of marketing any brand, and forays into social media will continue despite the lack of clear FDA guidelines. As DTC marketing evolves, marketers will be challenged to adapt their methods accordingly and develop a consistent multichannel message.
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