Ad Age Insights WhitePaper (PDF)
2011-10-22 23:55
Source: AdAge
"Pharmaceutical Marketing: Targeting consumers.Connecting online. What’s in store for patients"
it’s been almost 15 years since U.S. direct-to-consumer advertising regulations were loosened.And in those years, the consumer
pharmaceutical marketing industry has gone from about $700 million in ad spending to a peak of $5.4 billion in 2006. Spending in
2010—about $4.3 billion—was down, but pharmaceutical advertising remains a big business.