Got Game?
02/15/2008 00:00
Souce: Medical Marketing & Media
If you're a doctor and you're going to answer a question, why not have the correct answer shoot your golf ball 300 yards, as opposed to just saying: “Congratulations?” asks Fabio Gratton, chief innovation officer at Ignite Health, and self-professed “heavy” gamer. “At least you can relate to it and you feel like you're accomplishing something. It's creating a context for something that's a little more engaging.”