Measuring Social Network Communications Success and Much More

Source: ePharma Pioneer Club

Today's guest on the Pharma Marketing Talk streaming audio show was Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member.

We talked about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success. Also, at the end of the show, Fabio had some ideas for how pharmaceutical companies can leverage social networks to improve the health of all US citizens while improving their public image. (continued)

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