Moving from Groundswell to Eruption
2010-01-30 00:00
Source: MedAdNews
Social media has been the dancing elephant in the living room of medical marketing ever since user-generated content on the Web became possible, and the furniture hasn’t stopped shaking since. But 2009 was a watershed year in terms of adoption and next steps, as pharmaceutical companies from AstraZeneca to Sanofi-Aventis...