Search Parties
2011-07-15 00:00
Source: Medical Marketing & Media
by Michael Spitz & Fabio Gratton
Changes happening in social media present one big paradox for pharma marketers. Google+ improves and expands on the capabilities of Facebook, with features that create private subcommunities. At the same time, its goal to integrate search functionality into the social experience holds great peril. Ditto for the Facebook and Bing deal. The road ahead will prove rocky, but opportunities abound for savvy marketers.