The Coming Digital El Niño
01/12/2011 10:08
Traditional Interactive Agencies are Facing Extinction
Source: Pharma Marketing Talk
A conversation with DJ Edgerton, Founder and CEO of Zemoga, and other invited experts (including Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health; See guest bios), about the failure of traditional interactive agencies to keep pace with social media technology and how emerging market social media boutiques like Zemoga are positioned to take advantage of pharma's growing need for innovation in this space.