The Interactive Guide (Medical Marketing & Media)
2009-02-01 00:00
Source: Medical Marketing & Media
“It reminds me of eight years ago, when the e-channel was becoming more prominent and people were saying ‘We need the brand to have a presence at the brand.com level' and not many companies had the expertise,” says Fabio Gratton, chief innovation officer at Ignite Health. “This is a similar challenge, but much more complex, because the technology is evolving at the speed of light.” (continued)