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      <title><![CDATA[All articles - ]]></title>
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      <pubDate>Wed, 04 Jan 2012 21:39:00 +0100</pubDate>
      <lastBuildDate>Wed, 04 Jan 2012 21:39:00 +0100</lastBuildDate>
      <category><![CDATA[Gratton in the News]]></category>
      <category><![CDATA[Homepage]]></category>
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      <managingEditor><![CDATA[fgratton@gmail.com (Fabio Gratton)]]></managingEditor>
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         <title><![CDATA[How is Gaming Changing the Landscape in Health Care?  (Part 1)]]></title>
         <link>http://fabiogratton.webnode.com/news/how-is-gaming-changing-the-landscape-in-health-care-part-1-/</link>
         <description><![CDATA[
	Source: Health In 30

	Let’s be honest with ourselves: a large majority of messages related to health and health care are tedious, dense, confusing, and boring – and no amount of “dumbing-down” for the health-illiterati can compensate for the sleeping mind. While the gaming industry is far from perfect, they have at least figured out some of the secret ingredients of engagement... &nbsp;

	Read the Whole Story
]]></description>
         <pubDate>Wed, 04 Jan 2012 21:39:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/how-is-gaming-changing-the-landscape-in-health-care-part-1-/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[Ad Age Insights WhitePaper (PDF)]]></title>
         <link>http://fabiogratton.webnode.com/news/ad-age-insights-whitepaper-pharmaceutical-marketing-targeting-consumers-connecting-online-whats-in-store-for-patients/</link>
         <description><![CDATA[
	Source:&nbsp;AdAge

	&nbsp;

	
		"Pharmaceutical Marketing: Targeting consumers.Connecting online. What’s in store for patients"
	
		&nbsp;
	
		it’s been almost 15 years since U.S. direct-to-consumer advertising regulations were loosened.And in those years, the consumer
	
		pharmaceutical marketing industry has gone from about $700 million in ad spending to a peak of $5.4 billion in 2006. Spending in
	
		2010—about $4.3 billion—was down, but pharmaceutical advertising remains a big...]]></description>
         <pubDate>Sat, 22 Oct 2011 23:55:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/ad-age-insights-whitepaper-pharmaceutical-marketing-targeting-consumers-connecting-online-whats-in-store-for-patients/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[inVentiv Health Takes Home Eight MM&amp;M Awards]]></title>
         <link>http://fabiogratton.webnode.com/news/inventiv-health-takes-home-eight-mm-m-awards/</link>
         <description><![CDATA[
	Source: PR NewsWire

	BURLINGTON, Mass.&nbsp;Oct. 13, 2011&nbsp;/PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that inVentiv Health companies won a total of eight awards at the 2011&nbsp;Medical&nbsp;Marketing &amp; Media&nbsp;(MM&amp;M) Awards, held in&nbsp;New York City&nbsp;on&nbsp;October 11. Biosector 2, Ignite Health and Patient Marketing Group each took home at least one Gold award,...]]></description>
         <pubDate>Thu, 13 Oct 2011 00:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/inventiv-health-takes-home-eight-mm-m-awards/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[Search Parties]]></title>
         <link>http://fabiogratton.webnode.com/news/search-parties/</link>
         <description><![CDATA[
	Source: Medical Marketing &amp; Media

	by Michael Spitz &amp; Fabio Gratton

	Changes happening in social media present one big paradox for pharma marketers. Google+ improves and expands on the capabilities of Facebook, with features that create private subcommunities. At the same time, its goal to integrate search functionality into the social experience holds great peril. Ditto for the Facebook and Bing deal. The road ahead will prove rocky, but opportunities abound for savvy...]]></description>
         <pubDate>Fri, 15 Jul 2011 00:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/search-parties/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[Medical Media &amp; Marketing - 2011 Mobile Guide]]></title>
         <link>http://fabiogratton.webnode.com/news/medical-media-marketing-2011-mobile-guide/</link>
         <description><![CDATA[
	MMM_Mobile2011.pdf (5,1 MB)

	The Mobile Guide:&nbsp;Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

	&nbsp;
]]></description>
         <pubDate>Fri, 01 Jul 2011 00:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/medical-media-marketing-2011-mobile-guide/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[Agency Confidential: Futuristic Insight]]></title>
         <link>http://fabiogratton.webnode.com/news/agency-confidential-futuristic-insight/</link>
         <description><![CDATA[Source: Pharmaceutical Executive



p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 14.0px Arial}

Creating and managing expectations is the most basic rule of marketing. Brands that lose sight of that—even those brands with a truly unique or exciting feature—will often stumble at some point early in their life cycle and possibly even cause their own failure. Take nothing for granted, even when marketing something as compelling and media-alluring as a nicotine vaccine.
Read...]]></description>
         <pubDate>Wed, 01 Jun 2011 00:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/agency-confidential-futuristic-insight/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[The Coming Digital El Niño ]]></title>
         <link>http://fabiogratton.webnode.com/news/the%20coming%20digital%20el%20ni%c3%b1o%20/</link>
         <description><![CDATA[
	Traditional Interactive Agencies are Facing Extinction&nbsp;

	Source: Pharma Marketing Talk

	A conversation with DJ Edgerton, Founder and CEO of Zemoga, and other invited experts (including Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health; See guest bios), about the failure of traditional interactive agencies to keep pace with social media technology and how emerging market social media boutiques like Zemoga are positioned to take advantage of pharma's growing need for...]]></description>
         <pubDate>Wed, 12 Jan 2011 10:08:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/the%20coming%20digital%20el%20ni%c3%b1o%20/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[ Pharma Marketing Tweetchat Celebrates 1st Anniversary]]></title>
         <link>http://fabiogratton.webnode.com/news/pharma-marketing-tweetchat-celebrates-1st-anniversary/</link>
         <description><![CDATA[Source: Siren Iteractive
I’m proud to say it’s been a year since the first pharmaceutical marketing and social media tweetchat, #SocPharm. The #SocPharm tweetchat (online conversations related to a specific area of interest) takes place every Wednesday from 8 to 9 pm EST.&#160;
Read the Complete Post.]]></description>
         <pubDate>Fri, 07 Jan 2011 00:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/pharma-marketing-tweetchat-celebrates-1st-anniversary/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[My Top 10 Social Media &amp; Technology Resources in Health]]></title>
         <link>http://fabiogratton.webnode.com/news/my-top-10-social-media-technology-resources-in-health/</link>
         <description><![CDATA[Source: Ellerin Health Media

I gave a presentation recently to a group of social media newbies. I thought it would be good to leave them with a list of resources for future reference. It was a great opportunity to think about the sources I turn to when wanting to keep up-to-date on technology’s impact on health and the delivery of healthcare. There are many more excellent online outlets, but these are ones I think are top-of-the-line.
Read the Full Blog Post.
&#160;

&#160;]]></description>
         <pubDate>Sun, 02 Jan 2011 00:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/my-top-10-social-media-technology-resources-in-health/</guid>
         <category>Gratton in the News</category>
      </item>
      <item>
         <title><![CDATA[Ignite Health Wins MM&amp;M Gold for Social Media Project]]></title>
         <link>http://fabiogratton.webnode.com/news/ignite-health-wins-mm-m-gold-for-social-media-project/</link>
         <description><![CDATA[Source: Medical Marketing &amp; Media

On a budget of $500, Ignite Health's chief innovation officer Fabio Gratton masterminded FDASM.com, a site that aggregates all information pertaining to the FDA, social media and the internet.&#160;
Read the Whole Story.
]]></description>
         <pubDate>Mon, 20 Sep 2010 09:44:00 +0100</pubDate>
         <guid isPermaLink="true">http://fabiogratton.webnode.com/news/ignite-health-wins-mm-m-gold-for-social-media-project/</guid>
         <category>Gratton in the News</category>
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